Do you remember when Instagram first launched their stories feature? I do! I was studying abroad in London in Summer 2016, and my friends and I were on the tube back from our last class of the day. Someone mentioned the change, and we all pulled our phones out to look at it. Sure enough, there was an Instagram update, but no one really knew how to feel about it.
“So…they just copied Snapchat?”, “Is anyone going to use this?”, “Eh, it’ll probably die in a few months and everyone will forget about it,” were a few of the ideas that were going through everyone’s heads. Looking back on the moment, I’m kicking myself for not realizing what a great blogging tool Instagram stories had the potential to be.
Fast forward to now, and I’m actively using the stories feature. It’s honestly one of my favorite forms of social media! If you’re a blogger and you’re not using Instagram stories, you need to. Let me tell you why:
Because Snapchat isn’t for every blogger
For a lot of people, Snapchat is one of the more personal forms of social media. It’s like your personal Facebook page – sure, you’ll ask everyone to like your blog page, but you don’t accept just everyone that appears in your “friend request” tab. Also, If you’re anything like me, then you created your Snapchat account back in high school and you have some dumb username that you don’t like to give out.
Sure, you can create a separate account for your blog, but then you always have to switch back and forth. I also know a lot of people accidentally post the wrong content on the wrong accounts. Not worth the hassle, if you ask me.
Instagram stories can create deeper conversations
One of my favorite things about Instagram stories is that I can use it to share things that don’t necessarily fit with the rest of my brand. For instance, after the horrible events in Las Vegas earlier this month, I used stories to discuss the importance of gun control. I didn’t necessarily have enough to say (nor did I think it appropriate) to write a post on my blog, but I felt comfortable enough expressing my opinions with stories.
Not all conversations you create have to be quite that deep, though. You could use Instagram stories to get feedback from your audience, ask their opinion on certain things, and more!
Viewers can get a first look at what’s coming to the rest of your channels
You can use Instagram stories to show people new and exciting things that will be happening with your blog! If you’re in the midst of redesigning your layout, you could give your followers a sneak peek of the new front page. If you received PR package or sponsored gift from a brand, you could use Instagram stories to give your followers a first look and initial reaction. These might be small things, but what they do is make your blogging practices a bit more transparent, and your followers will greatly appreciate feeling like they’re in the loop.
Shows more of the “real you”
Another great feature of Instagram stories is the ability to show your followers your daily life. Even if you don’t live the most exciting life in the world (shout out to me, a boring old woman), you can still connect to your readers in a way you can’t on your blog.
There are literally tons of ways you can make your Instagram stories more personal, but here’s a few to get you started:
- Daily #OOTD
- A day in the life vlog
- Your makeup routine
- A funny anecdote
- Instructions on how to make your favorite meal
You can get even MORE ideas by signing up for my weekly newsletter! By subscribing to my newsletter using the handy dandy button below, you can gain access to exclusive content that you won’t see on the rest of my blog! This list will be the first thing on there, but you can expect a lot more in the future!
As you can see, there are quite a few ways that you can use Instagram’s story feature to grow your brand and connect with your audience! What are your favorite ways to use Instagram stories? Let me know in the comments!
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