Why You Should Use Instagram Stories

Do you remember when Instagram first launched their stories feature? I do! I was studying abroad in London in Summer 2016, and my friends and I were on the tube back from our last class of the day. Someone mentioned the change, and we all pulled our phones out to look at it. Sure enough, there was an Instagram update, but no one really knew how to feel about it.

“So…they just copied Snapchat?”, “Is anyone going to use this?”, “Eh, it’ll probably die in a few months and everyone will forget about it,” were a few of the ideas that were going through everyone’s heads. Looking back on the moment, I’m kicking myself for not realizing what a great blogging tool Instagram stories had the potential to be.

Fast forward to now, and I’m actively using the stories feature. It’s honestly one of my favorite forms of social media! If you’re a blogger and you’re not using Instagram stories, you need to. Let me tell you why:

4 Reasons Why You Should Use Instagram Stories | Instagram content ideas | Five Foot and Fabulous | Social media tips | Instagram tips

Because Snapchat isn’t for every blogger

For a lot of people, Snapchat is one of the more personal forms of social media. It’s like your personal Facebook page – sure, you’ll ask everyone to like your blog page, but you don’t accept just everyone that appears in your “friend request” tab. Also, If you’re anything like me, then you created your Snapchat account back in high school and you have some dumb username that you don’t like to give out.

Sure, you can create a separate account for your blog, but then you always have to switch back and forth. I also know a lot of people accidentally post the wrong content on the wrong accounts. Not worth the hassle, if you ask me.

Instagram stories can create deeper conversations

One of my favorite things about Instagram stories is that I can use it to share things that don’t necessarily fit with the rest of my brand. For instance, after the horrible events in Las Vegas earlier this month, I used stories to discuss the importance of gun control. I didn’t necessarily have enough to say (nor did I think it appropriate) to write a post on my blog, but I felt comfortable enough expressing my opinions with stories.

Not all conversations you create have to be quite that deep, though. You could use Instagram stories to get feedback from your audience, ask their opinion on certain things, and more!

Viewers can get a first look at what’s coming to the rest of your channels

You can use Instagram stories to show people new and exciting things that will be happening with your blog! If you’re in the midst of redesigning your layout, you could give your followers a sneak peek of the new front page. If you received PR package or sponsored gift from a brand, you could use Instagram stories to give your followers a first look and initial reaction. These might be small things, but what they do is make your blogging practices a bit more transparent, and your followers will greatly appreciate feeling like they’re in the loop.

Shows more of the “real you”

Another great feature of Instagram stories is the ability to show your followers your daily life. Even if you don’t live the most exciting life in the world (shout out to me, a boring old woman), you can still connect to your readers in a way you can’t on your blog.

There are literally tons of ways you can make your Instagram stories more personal, but here’s a few to get you started:

  1. Daily #OOTD
  2. A day in the life vlog
  3. Your makeup routine
  4. A funny anecdote
  5. Instructions on how to make your favorite meal

You can get even MORE ideas by signing up for my weekly newsletter! By subscribing to my newsletter using the handy dandy button below, you can gain access to exclusive content that you won’t see on the rest of my blog! This list will be the first thing on there, but you can expect a lot more in the future!

As you can see, there are quite a few ways that you can use Instagram’s story feature to grow your brand and connect with your audience! What are your favorite ways to use Instagram stories? Let me know in the comments!

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44 Replies to “Why You Should Use Instagram Stories”

  1. Instagram stories have totally changed my engagement! Love the way it helps me to connect with my followers!

    xx, Danielle | Pineapple & Prosecco

  2. My stories are definitely less polished and more behind the scenes! It’s a snapshot of the real me. I was skeptical when they first rolled out the feature but I love it now! I definitely want to improve my IG story game.

    1. That’s how mine are too!

  3. I used to be unsure of the Insta story update, but now I absolutely love it!

  4. I was very against stories at first, because I treasured Snapchat to be my close-knit, private community. I use them both still, but definitely enjoy IG stories more than I thought I would. I can reach more people there.

    1. I felt the same way!!

  5. Great post! I love IG stories, I actually like it better than Snapchat too! It’s definitely worth trying to get into using!

  6. It took me awhile to get on board with stories too since I did love Snapchat, but now I’m obsessed! I ended up making my Snapchat private so I use that just for real-life friends, and my IG stories are public with my blog account, which is great. It’s an ideal tool! I wish it had all the fun geofilters of Snap. 🙂

    xoxo A

    1. I do too! That would be so fun!

  7. Michelle Paige says: Reply

    I love Instastory! I felt super awkward about it at first but after a little bit it started to become fun!

    1. Same happened with me!

  8. Agreed! I definitely have tried to use my insta stories more and more.

  9. I’ve heard that IG Stories can help boost your engagement, and I think that makes sense since it allows you to be more real with your audience. They’ve greatly improved on their fun filters too 🙂

    1. That’s awesome!!

  10. I really love instagram stories but I definitely need to get more comfortable with sharing my day to day stuff including a no-makeup face and my messy house.

    1. I wasn’t a huge fan of sharing no-makeup face at first, but now I do it all the time, lol!

  11. Southern & Style says: Reply

    I was kind of like you when I first encountered the story feature on Insta, but I really enjoy it now! I don’t always share as much as I ought to (I often forget about it, honestly!) but I do enjoy seeing the behind-the-scenes of other bloggers and friends.

    xoxo, SS

    Southern and Style

    1. I used to forget about it a lot too, but I’ve been trying to do it more often lately!

  12. I prefer instagram stories to snapchat now. I don’t post on instagram stories everyday but I try to incorporate it when I can.

    1. Instagram stories are so much better than Snapchat IMO!

  13. I could never get on board with Snapchat but I do like Insta Stories! I’ve used them a little bit but I definitely want to use them more often!

    1. I feel the same about Snapchat! Not quite as approachable as Insta!

  14. Love the content ideas you have for Instagram! Although I’ve been rather discouraged with Instagram and my engagement, I don’t want it to stop me from creating content I enjoy.

    1. I think that stories are a great way to get more engagement! And yes, never stop!

  15. I haven’t posted an Instagram story yet but definitely need to get into this area of social media, my Instagram account has really grown already so hopefully when I do stories, the engagement will also go up! Thanks for the wee push to get going with this!

    1. Hope you start incorporating them into your strategy!

  16. I’ve never done an insta story for my website’s instagram, but I love watching other people’s!

    1. You should start using them! They’re so fun!

  17. I have so much fun engaging with my followers via Instagram stories!

  18. I love IG Stories! For those who know me, it’s a great way to get to see more of me & be entertained by my humor or to see my nights out, fun with friends/family, etc — and for those who DON’T know me IRL, it’s a way to get to know me in a way that’s different from what I share via social media/my blog.

    1. That’s exactly why I use them! So fun!

  19. I love the stories feature! It’s so much fun and is a great way to connect with followers 🙂

  20. I love using instastories- especially the polling feature, I feel like I can connect more with my audience!

  21. Personally I love instastories! I need to be more active on them sometimes, love this!

    1. I feel like we could all stand to be more active! Insta stories are the best!

  22. Instagram stories are my favorite thing! Especially now with the polls! SO fun!

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