How To Create A Professional Social Media Presence

How To Create A Professional Social Media Presence | Only on Five Foot and Fabulous!

Are you a college student? Perhaps you’re a young professional looking for a job? If either of these describe you: sit down, buckle up, and take some notes because I’m about to share some valuable information.

Anna, why am I here? Why did you ask me to buckle up and take notes? 

Good question, friend! Today, we’re talking about keeping a professional social media presence. That’s right, I’m going to get into all the gritty details: what you should do, what you shouldn’t do, and how to remedy certain things you’re not too proud of. First, we’ll do some general housekeeping, but I’m going to go into each major social media channel in depth. So, please, put on your seat belt, folks. It’s gonna be a wild ride!

How To Create A Professional Social Media Presence | Only on Five Foot and Fabulous!

First thing’s first

Take your Instagram and Twitter OFF private

I hate to break it to you, but many HR people take private profiles as a sort of red flag. They figure that if you don’t want the general public to see your profile, you’re hiding something. And isn’t that sort of the truth with private social media channels? If there is a certain someone you don’t want to see your content, there will always be a way to block them.

Keep swearing to a minimum

Look, we all use a little colorful language in our daily conversations. That’s totally fine, I encourage creative expression! However, keep it to a minimum on your social media channels. If you’re dropping the f-bomb on every other post and you’re looking for a job, you might want to change your ways.

As long as you’re not swearing, refrain from an abundance of complaining

Employers generally don’t like Negative Nancy’s, it’s true. Next time you feel tempted to go on a Twitter rant a la Kanye, maybe just vent to a patient friend or family member. You still get the catharsis without telling it to the whole world. Win-win!

Don’t post pictures or statuses of illegal activities

Since illegal activities are, in fact, illegal, it would be wise to not let everyone know you’re partaking in them. This includes underage drinking and mention of recreational marijuana in a state it hasn’t yet been legalized in. We all know what’s in that red solo cup, kids, and it’s not lemonade.


Get rid of that “f’insta” crap

If you haven’t heard of the newest Instagram trend, a f’insta is a “fake instagram” made by underage/party lovin’ people who can’t post their photos on their personal account. Look, whether you like it or not, Instagram’s algorithm is smarter than you. I guarantee that sooner or later your f’insta will show up in the suggested accounts tab for people who follow your main account. Yes, even your mother will find it eventually. If your mom can find it, so can a potential employer.


Get rid of all those old mirror selfies from middle school

There is no evidence I existed before the year 2013 on Facebook, and that’s the way things are going to stay. Frankly, those photos are embarrassing and I don’t want my future employers to see my colored jeans and Aeropostale tees. I still have the photos for the memories, but I’m the only person that can see them.

Ask your friends not to tag you in immature/unflattering photos

This kind of goes along with removing photos/the illegal activity point, but how many of you have gone to Facebook only to realize you’ve been tagged in an awful photo? You immediately remove the tag and hope that no one important on your friend’s list saw it. Can anyone say #yikes? Buzzfeed explains it well with this fun lil’ video!

Refrain from oversharing

Even though social media is meant to connect with others, it’s not necessarily meant to share every single aspect of your life. I try to keep my posts to a minimum, usually only 1-2 per day. That way I’m not spamming literally everyone with what’s going on in every facet of my life. Also, be careful of what you share. I’m a very political person, but I try not to over-express my opinion on Facebook because it’s unprofessional. Ya feel?


Refrain from oversharing

See above!

You can have some fun with Twitter

I feel like I’ve been preaching at you for the last few minutes, but you can still have fun with social media! I use Twitter as my social media account where I can be a bit more myself. Think: the occasional relatable meme, a life pondering, professing my love for Harry Styles, etc.


Don’t post videos you wouldn’t let your mom watch

That’s right, folks! If you wouldn’t want a dear relative to see your videos, maybe you shouldn’t upload them? I post vlog-type videos every week, but they’re nothing that I would ever be ashamed of! My future employers might say, “Wow, she makes some odd faces sometimes,” but never, “Wow, this girl is a train wreck.” #SmallVictories

There you have it! A total of 11 tips to help you get a more professional social media presence! Now go forth and curate those profiles!

What techniques do you use to make your social media pages more professional? Let me know in the comments!

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26 Replies to “How To Create A Professional Social Media Presence”

  1. THIS! Seriously, I know quite a few peers who would really benefit from your social media tips. It’s so important to present your best self on social – you never know who may be looking!


    1. thank you Mary!!

  2. The negative Nancy piece is so on point! People don’t realize the impression “venting” can give off!

    1. It can be quite a negative impression!!

  3. This is seriously so important! Those things matter so much when people look for you online, no matter who is doing the looking!

    1. So true Kirsten!

  4. These are all such great tips! Some girls in my sorority have f’instas and before reading this I never understood why haha! I also totally agree about the refraining from complaining – I think that’s so important!

    The Blush Blonde

    1. Yeah I don’t get it either! Thanks for reading!

  5. This are amazing tips! Perfect for anyone about to graduate!

    1. Thanks Silvia!

  6. These are all such important tips and insights, especially for anyone applying for a job or internship. Trust me, future employers will check your social media profiles!

    1. Thanks Amanda!

  7. This is really helpful! Thank you for sharing! 🙂

    1. Thank you Rachel!

  8. What good tips Anna! So so important to have fun with social media yet be classy and professional. I think most bloggers do a really good job of this!!

    xoxo A

    1. I agree! Bloggers rock!

  9. Oh, never heard of a f’insta before…. thanks for the tips!! And i totally agree 😉

    1. Thanks for reading!

  10. These are such great tips! I definitely have Facebook tagging to have to be approved by me before it even goes on my profile.

  11. YES! Everything YES! There is nothing worse for the employer then finding out that you are almost a totally different person on your socials.

    Grace |

  12. I feel kind of lucky, I never had Facebook until I graduated high school for reasons with my parents work but I know have nothing to worry about with old photos posted or being tagged in old photos!

    1. Haha you’re lucky!

  13. You hit the nail on the head with this post! Every point is so true! I work in social media for a living and part of my job entails monitoring social and actually digging for negative stuff that might be posted by people that work for my brand (it’s almost like I’m a detective in a way). So many people don’t think about what they’re posting on social media and how it could hurt them in the long run. All of these tips rock!

    1. Ahhhh so glad to hear a social media expert approves of this post! And being a social media detective is literally #goals haha!

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