Instagram Themes: Why They’re Important and How To Get One

Ah, Instagram, possibly the #1 social media choice of bloggers. It’s as visually stimulating as Pinterest, but as personal as Facebook or Twitter. Basically it’s the best of both worlds! *cue Hannah Montana theme song* Sorry, I had to. Anyway, the point is that Instagram is a very useful tool for influencers because it communicates their personal brands. A common denominator for influencers is that they have strong Instagram themes, otherwise known as aesthetics. In today’s post, I’m going to outline why Instagram themes are important and different ways you can get one!

Why have an Instagram theme?

You put more thought into your photos

Think about this: If you don’t have a theme for Instagram, you can post literally anything you want. That’s okay for a personal account, but not so much for a blogging/influencer account. Influencers use Instagram as a platform to share their best photos that align with their desired image. By creating Instagram themes, influencers have more control over their feed.

Curate your brand

I briefly mentioned that Instagram themes help influencers establish their personal brand. This is a wonderful way to get sponsored opportunities because brands look for certain aesthetics that match up with theirs. I think a lot of people put their personalities into it too. For instance, Christie Tyler, @nycbambi, has a very free-spirited, artsy demeanor and her Instagram theme conveys that.

Instagram Themes - @nycbambi | Five Foot and Fabulous

It’s easier to gain followers

When you have an established Instagram theme, you attract those who share the same aesthetic. I feel drawn to themes that are grayscale or warm toned and tend to shy away from the really bright ones. If I see a feed with one of those themes, I almost always follow them on the spot. You’d be surprised by the number of people who like the same theme you do!

How do you achieve an Instagram theme?


This is my personal favorite way to get an Instagram theme. Not only am I able to apply the same filter to all of my photos, but I can see how they will look in my feed before I post them. The interface isn’t exactly the same as Instagram, but it has the same grid layout. I have definitely ended up choosing different photos than what I was going to post initially after seeing how it looked in the grid. This is an example of the grid layout:

Instagram Themes: What they are and how to get one | On Five Foot and Fabulous!

As you can see, I am aiming for a warmer theme. It’s by no means perfect, but I’m getting there!

A Color Story


Made by the lovely ladies behind A Beautiful Mess, A Color Story is a great photo editing app. It’s perfect for people who want a bright feed! The only downside to it is there’s no photo grid function to preview how your post will look with the rest of your photos.

Instagram’s editing features

If extra apps are too fussy for you, I get it. I like to keep my phone clutter-free too! Instagram has great editing features, and they’ve definitely improved since the app’s launch! Anyone else remember the days of Kelvin and Toaster? *shudders*

Hopefully this post gives you a place to start if you’re looking to develop an Instagram theme! To leave you off, here are some #AestheticGoals!

Instagram Themes: What they are and how to get one | On Five Foot and Fabulous!

Instagram Themes: What they are and how to get one | On Five Foot and Fabulous!

Instagram Themes: What they are and how to get one | On Five Foot and Fabulous!

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28 Replies to “Instagram Themes: Why They’re Important and How To Get One”

  1. VSCO is by far my favorite editing app, too. It’s minimal and crisp!

  2. Lovely tips Anna, I love your instagram. Keep up the good work!

    My Vogue Style |

    1. Thank you Camila!

  3. So many great pointers here! I’m currently trying to decide if I want to do an new theme so I will have to check some of these out.

    1. I would say go for it if you want to!

  4. Love the theme for your instagram!

    1. Thanks Mckenna!

  5. love your insta. I totally agree that having a theme makes you more aware of what you post. xoxo

  6. I just downloaded UNUM and am so excited to get planning lol! I really need to utilize A Color Story more.

    Alix |

    1. That’s exciting!

  7. omg!!! just casually scrolling through & admiring all these gorgeous themes and then my page shows up out of the blue haha thank you for including me babe! you da best xxx (ps also love this post, themes are so important for IG, especially for bloggers!)

    1. Haha well you have a lovely feed!

  8. I LOVE Elly’s feed! It’s so pretty! I use a color story but have been thinking about using vsco again

    1. Isn’t it pretty? I personally love VSCO!

  9. Love all of the examples of themes you shared! Everyone’s is so pretty!

    Instagram is by far my favorite, and I agree that having a theme just creates a cohesive look and brand! I’ve been struggling with a theme lately, but finally hired a consistent photographer to help create one specific look!

    Loved this post!

    xx, Jamie

    1. That’s awesome Jamie!

  10. i totally agree with the theme aspect of instagram because as soon as i stopped having one i noticed my rise in followers slowed down which was a shock to me! Also on days that i don’t feel like posting fashion or beauty shots on my instagram it makes it okay because i know it will fit with my high contrast hd looking feed.

    1. So true Raven! Sometimes taking a break from fashion photos is a good thing!

  11. I love a Color Story! My theme is bright and white and I love it.

    1. Love your theme, Jenny!

  12. Great post! I’m definitely trying to curate a theme/feel for my Instagram.

    1. Good luck Alexis!

  13. Instagram themes are so pretty! I love how they can create an overall look with individual photos

  14. I love Elly’s theme! I’m still working on mine, but it’s getting better!

    1. Thats great Kirsten!

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