Why I Don’t Blog For The Numbers (And Neither Should You!)

Over the past 5 years, the saturation of the blog-o-sphere surged to new heights. Blogs are no longer the online diary we kept for a 5th grade English project, neither are they reserved for the elite people with a seemingly endless bank account. The ability to create a quality blog is much more accessible now, and that’s great!

Except for the competition, that is.

Since the blog-o-sphere is so open, it’s easy to compare yourself to other bloggers you may follow. Why did she get to collaborate with that brand? How did he get 10,000 followers just by posting pictures of his food? Why are my page views so low? 

Try as we might, these thoughts are pretty much unavoidable. As human beings, it’s written in our DNA to compete with each other. Only now instead of competing for dinner, we’re competing for publicity.

I’ll be the first person to admit that I don’t have the best numbers in the world. I don’t have a “k” next to my Instagram follow count, my page views are by no means extraordinary, and I don’t make a whole lot of money off this blog. Sure, it can be a bit frustrating, but I always end up reminding myself why I do this, and hint: it’s not about the numbers.

A number is just that – a number

Think of your numbers like your weight. The Instagram Following Scale blinks and you’re not satisfied with the result. Just like a typical scale, it doesn’t go into detail, leaving you to think you’re in worse shape than you actually are.

A typical scale doesn’t include muscle mass, proportions, measurements, or anything like that, which are honestly more important than your weight. Little did you know, you shed that 5 pounds of fat, only to gain it back in muscle. That’s a significant improvement, but your scale doesn’t know the difference.

Same goes with any generic number you see. That number doesn’t include an engagement percentage, which is much more important than how many people follow you. Think about it this way: What’s the point of having 10k followers if only 100 of them interact with you?

This is a great tool to use to find out your Instagram engagement: Influence by Hypetap

A follower count is just a number. It doesn't consider any other factors. Click To Tweet

Authenticity is far more important

I want you to ask yourself a few questions:

Do you like the content you’re putting out?

Does your voice shine through what you write?

Are you being authentic?

If you answered “no” to any of those questions, you may need to rethink. You shouldn’t be forcing out content just to get it out in the world! You know that phrase quality over quantity? Yeah, it applies to blogging, too.

Why I don't blog for the numbers (and neither should you!) | Five Foot And Fabulous| Authentic blogging | quality over quantity | blogging tips | blog tips

Just like people can tell if a shirt came from Forever 21 as opposed to Nordstrom, people can tell when you’re half-assing a blog post. Take it from someone who used to write all of her blog posts the night before they were published: they weren’t all that great and it showed. Just because I was posting more didn’t mean that more people would see it. In fact, it can damage your brand if you focus on quantity instead of quality.

Are you being authentic with your content? If not, you may want to reconsider your blogging approach! Click To Tweet

Don’t publish 5 blog posts a week if you don’t have it in you. Don’t post a photo to Instagram if you’re not happy with it. If you stop stressing about the numbers and start curating, everything will fall into place.

I value my happiness more than my analytics

Yeah, it would be nice to make a living off my blog. I wouldn’t mind an extra 500 Instagram followers or 10 Twitter followers, or 50 more Facebook likes, but that’s not why I’m in the game. I’m in the game because I like to connect with other people. I like to share my thoughts and express my creativity through words and photos, and a blog is the perfect place to do that.

I’m not into blogging to make a career out of it. I totally respect (and kind of bow down) to the people who DO make a career out of it, because it’s awesome! But I also have to remember that they got there through hard work and publishing things that make them happy, not just want everyone wants to see.

Don't sacrifice your happiness to appeal to the masses Click To Tweet

Next time you get a bit disgruntled about a number or if a peer has more followers than you, I hope you think about it in the grand scheme of things. Are you happy with the content you’re putting out? If so, you don’t need to change a thing.

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44 Replies to “Why I Don’t Blog For The Numbers (And Neither Should You!)”

  1. LOVE THIS POST!!!! 💗💗💗

  2. This is on point! Before I started grad school I was so focused on my blog and numbers and trying to stay at the same level as others. But now that I have other things to focus on my blog was put on the backburner. At first I freaked out about numbers but I got over it. I missed my blog being for fun and now I write when I need a break from homework. Followers are great but not everything!

    1. Glad that you’re writing for fun now!

  3. I totally agree. I have so much more fun blogging when I’m not worried about how many new subscribers and views I’m getting!


  4. When I first started, it was easy to focus on the numbers. But then I realized, the more I focused on other things – especially the content – the numbers ended up being so much better!

    1. Thanks for reading!!

  5. I totally agree with you – what you said is so refreshing to read! There are so many people out there who start blogging to get free stuff and don’t genuinely care about what they’re writing about. I love it when people blog because they love writing and enjoy what they’re talking about – it shines through!

    Carrie | https://stellatide.com/

    1. Thank you for the kind words, Carrie!

  6. I remember blogging about my life back in 2009. It has definitely changed! Now I just want to share what’s happening in my life and trying that people would relate to what I write. great post!

    1. Thanks Melissa!

  7. I also love quality over quantity! Whenever someone wanting to start a blog asks for my advice, I always tell them to blog for THEM, not to make money or get blog famous!! Smart post, Anna! 🙂

    xoxo A

    1. Thank you, Annaliese!

  8. So much yes to this. Every blogger needs to read it. I feel like no matter who we are (and how many followers we have) we all get discouraged sometimes. But I totally think that being authentic and only posting the best of ourselves is so much more important than churning out mediocre posts.

    1. Thank you so much, Megan! Authenticity is key!

  9. I really love your scale/weight analogy. I’m pretty good at not comparing my numbers to other people’s numbers, but I’m pretty hard on myself comparing my own stats to last month’s, or even last year’s. They’ve slumped a bit and it’s disappointing. But I realized something about my weight which applies here as well. I weigh 10 more pounds than I did 5 years ago, but looking at photos I realize that I *look* better because I got healthy and toned and started running. So I probably need to think about the fact that even though my numbers might be down compared to what they were, my blog has actually improved and I have so much more to offer.

    1. So glad that this post resonated with you! Your blog is lovely!

  10. Always quality over quantity! Gotta love what you’re putting out into the world!

    1. Thanks Robin – I agree!

  11. This is such a wonderful post. Quality over quantity is almost ALWAYS the answer. The best blogs are not always those with the most followers or likes, but those where the bloggers are truly passionate and invested in their work. Readers can always tell! XO, Nicole

    1. I totally agree! Thanks for reading, Nicole!

  12. Love this so much! As a new blogger, it’s easy for me to compare myself to other bigger bloggers out there, but ultimately I’m happy doing what I’m doing and I’m not too worried about that number. It’ll get there!

    1. I totally get it! You have a great blog, Cameron – you’ll go far!

  13. I loveeee this post Anna!!! I totally agree! I don’t set my annual goals based on numbers, but rather community achievements. It makes me so much happier and i know that the numbers will follow when they’re supposed to!

    1. Thanks Rachel! Community achievements are much more valuable than numbers!

  14. Love that you post about this! I can definitely feel defeated sometimes when my numbers are not showing what I’d like. To help, I usually go back and look at my numbers over time. As long as I see improvement, I can find happiness in what I am doing! xx

    1. I feel the same, Kait! Thanks for reading!

  15. Yes! Quality over quantity! Always.

  16. I’ve been struggling w/ my numbers & comparing them to others lately, and I realized it took the fun out of blogging…and that’s the reason I started, not for “numbers,” so this was a great reminder of that – love your honesty on this topic! x, nicole // http://www.nicoleeigh.com

    1. Thanks for reading, Nicole!

  17. Love this post too!!! So many people ask me how many ‘followers’ I have and I never know because I simply don’t check them (unless a brand needs them). It’s not the reason why I started and I could honestly care less about how many followers I have!

  18. So. Much. Truth. I’ve been blogging for four years and my numbers aren’t as high as they could be. It’s so easy to get caught up in the numbers game, but like you mentioned, the competition is so fierce now. Everyone has a blog, and it’s getting harder and harder to stand out. From the beginning, I’ve always said that authenticity is so much more important to me than having higher numbers. I would rather connect with my readers than have thousands of people clicking on and quickly off of my content. Thanks so much for sharing this!

    1. I’m so glad that you liked the post, Tiffany! Means a lot!

  19. So true!!! numbers are such a struggle .

    1. They really are!

  20. I lovelovelove this! Quality and engagement with your readers are so important.

  21. I totally agree with all of this. Ernest Hemingway once said, “There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self. ” I try to keep this in mind when I feel like my blog isn’t as good as another blogger’s.

    1. I LOVE that quote!

  22. This is SO encouraging, because I’ve been working on my blog game + being authentic + checking out the numbers. But I need to stop worrying about the numbers and just enjoy what I do!

    1. Glad this post helped, girl! Thanks for reading!

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